Overview
Solutions
Results
Leading MNC Bank – Personal Banking
To empower present customer base and enhance lifetime value through promised return for cross selling and upselling across product basket. Here, the target basket was car loan and the origin basket was credit cards and old car loan members. The basic objective is to jump the channel barrier and make customers call Directly to bank customers for car loan.
To empower present customer base and enhance lifetime value through promised return for cross selling and upselling across product basket. Here, the target basket was car loan and the origin basket was credit cards and old car loan members. The basic objective is to jump the channel barrier and make customers call Directly to bank customers for car loan.
Data Direct primarily cleaned the credit card and car loan database before going ahead with the mailing campaign, each record was tagged with a unique number to make the key response measurement for future analysis on demographic and behavioural attributes, the personalized printing,
There was a considerable increase in car loan leads with significant increase in acquisitions.